VOSS Water and Dwayne Johnson
Dwayne Douglas Johnson an american actor and professional wrestler and the company founded in 2001 VOSS Water (Nowegian-based bottled water). The partnesrship between the global actor and the number 1 water bottled company in 2007 VOSS Water (Women’s Health Magazine). It has been 6.5 years since the partnesrship was formed.
The partnership which is more than a celebrity endorsement. It was a brilliant strategic brand alliance. In the past years we can see more strategic brand alliances like this. For example Rihanna and Fenty Beauty, Ryan Reynolds and Mint Mobile etc. This brilliant strategy covered the large media coverage for Voss water. Talking about the social media presence for every brand there are more to it just than the partnership.Lets break it down.
How the Partnership was formed (2019)
As we know, Dwayne johnson joined the top and premium water bottled brand not as a get paid and promote us strategy. It was the more than the collaboration in 2019 Dwayne acquired the stake in the Voss water company and joined the company as a partner, investor and brand ambassador. To break it down more there was objectives to this partnership.
- Voss water wants to expand his presence in North American market. They want to do it under the strong name so they choose the most influenced person in America.
- Dwayne does not just gave his name to the company. He got involved in the every single part of the company which is very beneficial for him.
- The most important factor for the development of the VOSS+ a new line of beverages which includes the addition of the more hydration products.
- The value of the Voss water was already good because of there reputated products.
- Johnson is the pro wrestled which promotes hydration over any other drinks. By VOSS water he will promote the good brand which is good as the healthy and stong body.
Why this Collaboration was Strategically Aligned
This Strategical aligned collaboration between Dwayne johnson and Voss water have the best social media presence because of the audience overlap. The Voss water have the audience which like to be physical fit and have great quality of life and on the other hand Dwayne’s follower also likes his body and follow him because of his fitness routine. The common point is lifestyle here there is the differnce who wants to be fit and the person who is working to be fit. The Voss water have the audience with that lifestyle. Both have the alignment of discipline, consistency and perfomance. So it was perfect for this strategically aligned collaboration.
Role Of Press Release in Amplifying the Partnership
The press release is the core of this partnership which performend it so well. To say it after the formation of partnership this was beneficial for both parties. The role in this overall strategy formation press release plays a critical role on it. The press release allows the platform which the both parties want to show their motive, refreshness and style. The every line up of announcement through the press release can perform much more and better if you know every marketing steps and Voss water knows how well this patnership would perform.
In this case, The goal was clear from the begining in all the social media and press releases that Dwayne Johnson is their strategic advisor and the investor. The message was clear that Dwayne Johnson is the long term partner and will work continously with Voss water which doesn’t give the impression of the one time marketing. This information matters because without a formal press release and media coverage which is often broke up information can lead the partnership to the false impression of the purpose of partnership.
A controlled press release agency helps and manage the message a company want to give equally around the hundreds and thousand of media mention which strength it to long-term perception.
Conclusion
We collaborate beyond celebrity endorsement. Smart brand partnership. This strategic brand collaboration has grown recently. Like Reynolds and Mint Mobile, Rihanna and Fenty Beauty. This amazing idea covers Voss Water’s massive media reach. All brands’ social media goes beyond collaborations.Decrease it.
To promote us, Dwayne Johnson joined the #1 water business for free. The arrangement made Dwayne a Voss Water partner, investor, and brand ambassador in 2019. To clarify, this alliance had goals.Voss Water desires North American growth. The most powerful American named it. Beyond his name, Dwayne is involved in the company. His involvement in every aspect of the organization helped.
The key to producing VOSS+, a new beverage line with more hydration options.Popular products valued Voss water.Johnson recommends water above other drinks. Healthy and robust VOSS water should be promoted.Audience overlap makes Dwayne Johnson and Voss Water’s strategic partnership dominate social media. The Voss Water audience loves health and wellness, while Dwayne’s fans admire his physique. Fitness-seekers and fitness-workers live differently. The Voss water audience lives that way. Comparable in discipline, consistency, and performance. It fit this strategic partnership nicely.
Press releases Enhance Partnerships Successful collaboration relies on press releases. Both benefited from collaboration. Important for strategy news releases. Press releases let both sides express their goals, style, and distinctiveness. Marketing can enhance any news release, and Voss Water understands this will work. Social media and news reports indicated Dwayne Johnson was their strategic advisor and investment. Longtime partner Dwayne Johnson will collaborate with Voss Water again. A press statement and broken-up media coverage are essential to avoid misinterpretation of the partnership’s aim.
A regulated press release service gives a corporation hundreds of thousands of media mentions for long-term exposure.
